Buying or selling a home in Australia is not a small thing. It is one of the biggest money moves most people ever make. Prices move every single month, and the rules around buying and selling change too. The national median home price sat at $941,864 in May 2026, up almost 9% from the year before, so jumping into the real estate marketplace without a plan can cost you real money.
How Big Is Australia’s Housing Market, Really?
Big is an understatement. Across the country, 565,073 properties were bought and sold in 2025 itself – an increase of 2. 6 per cent over the previous year’s figure. Over 139,000 real estate agents are registered to assist buyers and sellers, based in all states and territories. Sydney remains at the very top end of prices, boasting a median house worth $1,282,020. Perth has had the wildest run, with prices up nearly 26% in a single year. Every city moves at its own speed. That is the first thing buyers and sellers both need to accept, because what happens in Melbourne tells you almost nothing about what happens in Darwin.
What The Data Says About How People Search For Homes
Nobody drives around looking for “For Sale” signs anymore. Almost everyone starts online, and one platform has pulled well ahead of the rest.
| What The Numbers Show | Figure |
|---|---|
| Australians who used realestate.com.au in one month | Over 13 million |
| Share of Australia’s online adults reached | More than 60% |
| Total visits to the site in October | 161.8 million |
| Home sales where the buyer came from the site | 9 in 10 |
| National median dwelling value, May 2026 | $941,864 |
| Yearly rise in that median value | 8.8% |
That last line matters most. Prices are not just high, they are still climbing. Waiting around for a cheaper market has not paid off for most buyers over the past few years, and there is no solid sign that pattern is about to flip.
What Sellers Should Lock Down Before They List
Selling well is not about luck. It comes down to a handful of choices made early, and most sellers only get one real shot at getting them right.
- Set a vendor-paid advertising budget – Victorians tend to spend about $5,500 on average whilst other states get closer to $4,500-$5,000.
- Choose a licensed agent who really knows your local area (not just a big well-known brand).
- Put your house on the platform that most buyers actually use – because nine out of ten agents will recommend it for a good reason!
- Price your property realistically right from day one. Overpricing deters many early potential buyers – they’re often your best shot at offers.
- Plan your settlement date with your own next move in mind rather than simply accommodating the buyer’s wishes.
Why The Platform You Choose Changes Your Outcome
Agencies and developers building their listings, campaigns, and client tools around a serious property platform really do seem to seal deals quicker – and often at higher prices too. In the last year Aussies have shelled out nearly $7. 3 billion promoting their own homes – and this shows just how highly buyers and sellers value excellent presentation these days. An awkward listing on a subpar website is easily lost amongst tens of thousands of better ones. Consider your choice of platform a very important decision indeed – not something you can just think about later – since it will shape so much of what happens once you’ve clicked ‘publish’.
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